Radio Programming Enhanced by New Media?!

April 16, 2019

 

 

What are the biggest digital advantages to your radio station's programming? 

 

 

Consider these ten ways that will help your stations cross the digital divide and build new audience:

 

 

 

 

 

 

 

  • Offer digital ways for listeners to access your programming.  The tower is only one approach. Website streams and smartphone apps are essential; smart speakers are growing in popularity.

 

  • Being local is radio’s big advantage. Use digital approaches to building a local image, like Snapchat video or Facebook Live streaming of station events. 

 

  • Use text messaging to reach listeners for news alerts