Rep firm Gen Media Partners has purchased Regional Reps and The Tacher Company. The acquisitions come on the heels of Gen Media Partners’ recent purchase of the Sun Broadcast Group Network bringing Gen’s roster of radio stations it represents to 4,000.
After 14 years in television, Mark Jaycox jumped to radio in 2004 joining the Salem Media Group in Milwaukee. He began coaching salespeople when he was 28, working for Media One in Chicago in 1995. He started out in radio as an LSM and his career took off from there.